YOOMNON tries to create unique shapes of accessories to expand the limited meaning of accessories. It aims to be an object for expressing feelings and aspirations to people, emphasizing that they are not just holding a bag but wearing one. It epitomized the end of the 1990s and early 2000s fashion and art scene, showcasing a spirit of sassiness and an effortlessly cool mood.

Yoon Kang, the director of YOOMNON, is a fashion designer born in South Korea and educated at Central St. Martins. A background in fashion design and print design lends her work a flair for dramatic exploration. She skillfully combines graphical plays and sophisticated silhouette expressions to create unique accessories.