The main theme of Itiya's brand is based on their forced conscription to the army at age 19 and feeling unfit to hold a gun. As well as growing up with two psychiatrist parents as different as the moon and the sun.

Their work is met-aphorized with a sense of confusion between soldier to officer, adult to kid, and how each have its own defense mechanism by playing games or fighting wars.

With Itiya Studio, they reclaim the clarity or the ground they never had; by designing their own textiles and making bespoke garments sustainably and by up-cycling pre-loved items, they manage to unlearn things that adulthood taught them.