Cherry Pit Witch is a Toronto-based multidisciplinary label started in 2020 by Alexandria Ferdinand.

During her final year of completing the Fashion Design BDes program at X University in Toronto, Alexandria began developing CPW as an extension of her love for designing. With a strong interest in slow fashion, she wanted to steer away from the traditional route of bi-annual collections and over-production. The label offers pieces available for made-to-order, as well as a selection of one-off items.

Alexandria fell in love with textiles during the process of creating her graduating collection "Dwell in a Daydream". Specifically, the texture became a staple in her designs, as well as playing with the concept of eclecticism. Utilizing different design approaches and practices, Alexandria creates unique knitwear and daywear pieces from start to finish by hand.