London-based designer Yue Qing Wei intimately explores the female body through innovative textures and techniques. Wei’s creative approach towards draping and pattern cutting is highly influenced by her experiences as a Chinese-Canadian living in London. The designer is fascinated by the difference between sensible brush strokes of Chinese ink and blocky techniques of western painting. These different methods of interpretation provide the designer with an unique perspective on the shape, weight, and structure of a garment.

Each piece in the line is self-made in London by the designer, including the design and production of certain knit materials. Its expression of asymmetrical beauty and modern femininity has garnered the interest of celebrities such as Solange Knowles and Kara Marni.