Duc Studio was founded in 2019 by designer Nguyen Minh Duc, a fashion graduate of Hoa Sen University connected with Mod'Art International Institute.

The brand's motto, "Keep Fashion Weird," is centered around the idea of being unique, unconventional, and diversified. Duc Studio constantly experiments with new ideas to connect with fashion and art enthusiasts of all ages and genders who share a passion for self-expression through their choices of clothing.

At Duc Studio, individuality is highly valued, and anyone is welcome to enjoy the vibrant sense of fashion the studio offers. The idea of valuing individuality was the foundation upon which Duc Studio was built, and it continues to serve as the brand's guiding principle. As the studio believes, "A smile is the prettiest thing you can wear every day."