Princess Tatiana is the brand of multidisciplinary artist Tatiana Lauda Iturrioz (Buenos Aires, 1996). Trained in Fashion Design (UBA) and International Relations (UDESA), Tatiana worked as a stylist in the music industry before launching Princess Tatiana Shop in 2022. As designer and creative director, she creates unique socks, tights, clothing, and custom pieces with her own drawings, photos, and collages. The brand embodies the duality between her alter ego “Princess”—dreamy and cute—and Tatiana—emotional, deep, and authentic—turning every piece into a reflection of her artistic journey.