Ruby Hung

Founded in 2023, London-based Hong Kong designer Ruby Hung’s eponymous label revels in the unknown, guided by the mantra: “It’s not a wardrobe, it’s a mentality.” Balancing provocation and security, strength and vulnerability, the label reimagines human forms as armour, self-expression, and intimacy. Known for experimental material fabrication such as hair and sculptural silhouettes, Ruby Hung merges streetwear codes with artisanal techniques. Her FW24 and SS24 collections were showcased at London Fashion Week, with designs featured in a Kylie Cosmetics campaign, Tyla’s Water album cover, and FKA Twigs’ Eusexua tour, and worn by artists including Arca and Horsegirl. As well as multiple exclusive interviews with magazines such as Merde, Nasty and Noxx.