Australian designer Emily Watson founded her namesake label in 2020. Through avant-garde design practices, the label traverses the line from traditional swimwear to demi-couture ready-to-wear. The brand's signature is an abundance of frills, ties, and ruching in acidic, candy-coated hues. Watson’s meticulously crafted, transformative, figure-hugging pieces are all made in Brunswick, alarm at her atelier and with surrounding makers. Core values of transparency, considered consumption, authenticity, and craftsmanship are integral to the brand.