Briar Will

Briar Will is a Australian-based brand built around the revaluation of discarded materials and garments, a world where jeans are turned into tracksuit pants, souvenir t-shirts are made into jerseys, and belted denim is transformed into feather-light fabric.

Briar Will employs a unique creative process where sourced secondhand garments are digitally re-imagined into trompe l’oeil designs and printed onto durable sports fabrics through sublimation printing. These techniques recontextualize and revalue preloved garments by presenting them in a new light.

Briar Will explore the intersection of sportswear and luxurious fashion by creating ultra-comfortable, distinctive garments that are genderless, versatile, and designed for all bodies.