Adriana Hot Couture started as an independent, self-funded project that blurs the lines between art and fashion. The founder is a stylist, so the first pieces were custom-made for editorials only, but due to a growing interest in the brand, they have developed a commercial side, too. It is very important for them to create a world where everybody can feel like they belong, where they are safe, building a community that values inclusivity and the freedom to be who you want to be. They hope it can help people feel more confident and not afraid to express themselves.