Founded in 2020 by Sarah Doyle & Andrea Norberg, DIRT seeks inspiration from the unsuspecting and the ugly. With no formal background in fashion design, DIRT’s founders take a hands-on approach in creating their designs, resulting in a distinct visual language imbued with playful experimentation.

DIRT’s collection is an update on quintessential late 90s and early 2000’s styles crafted with conscious, slow fashion principles. DIRT’s casually provocative nature emerges through its use of bold primary hues, candid styling, and signature offbeat shapes.