Bittersweetheart is an experimental, sustainability-driven fashion concept honoring playful and intuitive materiality-based experiences. Based in New York City, Bittersweetheart was created by Meilun Yan in 2022 with the purpose of self-exploration and connection. Through an intuitive and handcrafted approach, Bittersweetheart's pieces capture a raw, childlike essence while honoring tradition and history. Each piece is handcrafted using high-quality dead stock and eco-friendly materials.