Protémoa's mission is to create a dream wardrobe for those who appreciate fashion but don’t take it too seriously. The brand caters to modern individuals who believe looking good should be effortless in the post-fashion world.

Inspired by the British band Placebo, the transformed title "Protège-moi" reflects the band's most sensual work. Protémoa's pieces capture every mood, from cozy vibes to spontaneous moves, ensuring wearers look great wherever the night takes them. With each drop, the brand evolves, combining thoughtful design, top-quality manufacturing, and a global perspective from its team in France and Georgia.

Creative Director of Protémoa is Daria Shitik.